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Jumana Talal Abu-Ghazaleh is listed among the Global 40 Women To Watch over 40

06-Dec-2016 | Source : AG-IP News | Visits : 6849
Jumana Talal Abu-Ghazaleh is listed among the Global 40 Women To Watch over 40
Special to ag-IP-news Agency

NEW YORK- Celebrating the power of women's creativity, the 40 Women To Watch Over 40 list included Ms. Jumana Abu-Ghazaleh, a Board member of Talal Abu-Ghazaleh Organization (TAG-Org) in recognition for her intuitive and innovative approach towards a better knowledge-based future.
 
The daughter of HE Dr. Talal Abu-Ghazaleh and founder and CEO of betwixt.us, a tech company dedicated to making professional relationships more rewarding and productive by building psychological safety into workgroups, is a recipient of multiple marketing industry awards for her brand strategy work for the likes of American Express, Yahoo, Coca-Cola, Bank of America and Hilton Hotels. 
 
The holder of an MBA from Harvard Business School and a degree in Literature and Philosophy from Claremont McKenna College courageously inspired other women in taking another path and look for a future based on knowledge and innovation.
 
“ I have been in the business of marketing for more than 20 years and I discovered that there is more to be done in the area of communication through  betwixt.us, which incorporates research into appreciative inquiry, social penetration theory and Aristotle’s Rhetorical Triangle – in a way that works seamlessly within existing digital collaboration,” she said. 
 
“We have increased our reliance on technology, and a tremendous amount of attention and investment is being directed towards efficiency maximization but none being paid to the development of interpersonal dynamics in a digital world; I did not hesitate at all. It was the right time to change the path and create something new,” she added.
 
Her inclusion in the list gave her the power to call on women to fight more in this male-dominated world.
 
“I am proud and I thank all those who trusted my judgment. Women are able to make it in this world with ease and they only need someone who believes in them. My father Talal Abu-Ghazaleh has always stood beside women's issues and encouraged them to do more and today TAG-Org is an example where the percentage of women employees is higher than males',” she stated. 
 
“Most of betwixt.us’ earliest employees are young women working in the tech industry for the first time and team members are encouraged to discover their own roles and to create job titles that reflect their contributions and motivate them to do their best work and this is how I imagined it from the beginning. We are, each of us, simultaneously a work of art and a work in progress,” Jumana, who serves on the board of the Center for Innovation and Entrepreneurship at Claremont McKenna College, said.   
 
Jumana, like her father, is a passionate risk-taker, who started in 1972 with a small office and today he has strong presence in 85 offices around the world serving a host of regional and international clients.
 
“He is my ultimate role-model. I have learned so much from him especially his passion towards technology which as he predicted long time ago that it will shape our future and from the way I see it, technology is doing that and will continue to do that,” she stated. 
 
The 40 Women To Watch Over 40 list celebrates women ingenuity around the world and was created by Christina Vuleta and Whitney Johnson. The list  gives a voice to  women who have more in front of them than they have behind them.
 
 
 
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