LOS ANGELES, CA - Muscle Flex Inc. announced in a press release that it plans to fully enforce and capitalize on its legal rights and Canadian exclusivity for the stated wares and services connected to the "In the Raw'' trademark.
Muscle Flex Inc. is in the process of exploring any and all remedies with regards to damages and past trademark infringement by the World Wrestling Entertainment (WWE) in connection to their unauthorized use of “RAW” in Canada.
Earlier this year, Muscle Flex Inc. successfully defended its “In the Raw” trademark against the WWE's “Raw” trademark application 1,153,018 in Federal court on appeal by the WWE.
Prior, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW."
The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw" registered trademark which Muscle Flex is completing the acquisition of. The transaction is expected to close in July 2009.
As part of its trademark victory, Muscle Flex Inc. also announced it is moving forward with developing a diversified portfolio of “In the Raw” branded merchandise. 'In the Raw' products planned include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music.
Future products will be marketed through direct response media as well as traditional retail distribution.
According to the Sporting Goods Manufacturers Association, the US sporting goods industry is nearly a $70 billion business at wholesale, and fitness gear continued its trend as the #1 equipment category in 2008.
“The defense of the 'In the Raw' trademark has lasted many years and our victory comes as no surprise,” CEO of Muscle Flex Inc. Danny Alex said.
“Now that the appeal process has concluded, Muscle Flex can begin to realize the many lucrative merchandising and future licensing opportunities of our 'In the Raw' brand," he added.
"We also intend to vigorously enforce all of our rights to the Canadian 'In the Raw' trademark as well as seek damages and infringement on the unauthorized use of our brand in Canada,” Alex continued.
Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors.
